YouTube is big on clips of puppies riding skateboards, but less bullish about video producers infusing outside advertising into their uploads. One product design company, however, has managed to skirt that guideline while turning their doggie videos into $750,000 worth of pre-orders for an unlikely product.
Their creation is the Orapup, which looks like a hairbrush with a kink in the handle. Instead of running it through your hair, its bristles get coated with a FDA-cleared, meat-flavored liquid that your dog licks, pulling foul-smelling bacteria off its tongue. While not a glamorous gadget, it raised a solid, if uninspiring, $62,572 on Indiegogo late last year.
[More @ Wired Design]